I have recently been alerted to a youtube presentation by Simon Sinek on the topic of “Why”. It is a really thought-provoking piece which is very easily digestible and will hopefully make you reconsider your approach to a range of things.
I strongly recommend you have a look at the presentation at http://www.youtube.com/watch?v=u4ZoJKF_VuA
Terrific presentation by Simon and his easy read book “Start With Why” is excellent too. We all need a purpose for our existence in business and Simon makes us think very hard what our purpose for being is.
I ask this question alot of my clients too-surprising how many struggle to answer it.